Changemaking begins at the heart of it. You grow from the inside out, not the outside in.
+ Christina's DNA workshop seamlessly connected our team members, empowering them to grasp the intricacies of branding and understand their unique roles in enhancing our brand value. Her engaging approach fostered a sense of responsibility and excitement, making every moment of the session invaluable.
We asked Christina to present a brand DNA workshop for Owens Coffee to the senior management team. This workshop helped bring together all team members to understand what goes into growing the brand, with a clear connection between personal roles and teams and their own impact on and contribution towards brand value.
Branding is such a fundamental core element of the marketing mix, and the DNA reaches so deeply, that all teams across the business need to feel confident about why they should, and how they can, make it work. It has to flow through the processes and communications. An internal conversation wouldn't have been a clear, strong enough message at this time for us. Christina's credentials alone speak volumes, even before she begins to deliver the workshop, and that is an important start for all involved.
Christina made everyone in the room feel included – it was easy to follow, it was lighthearted and there were lots of great examples. By the end of the session the team not only had an understanding of how branding works, but (most importantly) everyone had a better understanding as to how they are able to influence the perception of our brand. What was gained was a sense of responsibility – that everyone has a role to play. By the end of the session, there was a sense of excitement and everyone wanted to play their part.
The conversations started during the session were useful, challenging and engaging, and we felt that Christina's knowledge and passion guided those conversations so that we had answers and ideas, without going too far down one road or another, or taking us off on a tangent and leaking time from the important aspects.
It only took a few hours out of our normal routines, but these were a few highly valuable hours, and were very well spent!
Liz Orgill, Marketing Director, Owens Coffee
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Back in 2007, when I first met Christina, I had four branches of Euphorium Bakery. I needed a brand that would set us apart from the competition and resonate with our target audience. Christina's deep understanding of our customer demographic allowed her to craft a brand that was not only compelling but felt ahead of its time. Her attention to detail and ability to capture the essence of our business truly set us apart in the market. As a result, our success began to skyrocket, catching the attention of competitors and retail giant Tesco PLC.
Christina's ability to understand the true essence of a brand and translate this into impactful narratives is a talent. She has not only helped me achieve my business goals but has also become a trusted partner and friend. If you are seeking someone who can elevate your business to new heights, Christina is the person you need. I am forever grateful for her contributions to my success.
+ Daniel Bear, Founder of Euphorium Bakery, The Bakery Project & Carve. -
Working with Christina on sharing our story and rebranding our coffee was truly exceptional. Her personal approach and dedication were outstanding, ensuring a deep understanding of our needs and goals. She didn't just create an identity or website; she crafted a digital representation of our vision, evident in every detail. Christina's seamless communication, willingness to go the extra mile, and commitment to delivering the best results made us feel like a valued part of her extended family. The end result exceeded our expectations, a testament to the lasting partnership she forges with her clients. If you seek someone who blends technical expertise with a personal touch, we wholeheartedly recommend Christina. She's the gold standard in the industry, and we're excited about our ongoing successful collaboration.
+ Jabo Butera, Jabulani Coffee / Diversity Business Incubator -
Our brand has grown significantly since working with Christina on our rebrand and positioning. I highly recommend her for anyone who requires business growth support or wants to take their brand to the next level.
+ Ben Meads, Just Retail Group -
I got in touch with Christina after she was recommended to me, and hand on heart, I too cannot recommend her highly enough. My reason for contacting Christina was branding. Unfortunately, I had some unsuccessful experiences with branding before and I was a little apprehensive as to whether or not my experience with Christina was going to break that cycle; well it did, big time! From the get-go, I knew I could trust her to help me tell my story. Her professionalism, vision, belief in me and my brand, hand-holding, encouragement and the brand concepts she created were above and beyond what I had expected. So much so, that Christina is working on some more projects with me. In a nutshell, she got me and my brand. I am delighted with everything that Christina has done for me, and excited to see my brand evolve and grow. This was an amazing experience for me, and I look forward to working more with Christina in the future.
+ Sherna Malone, Skin Health Specialist
